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New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta

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  New CDP buyers must first prioritize value they want These days, there’s scarcely a digital marketer who has not heard the words, customer data platform (CDP). Although today we are seeing the 2 nd  and the 3 rd  iterations of a CDP, there are still a lot of questions that organizations typically ask of a CDP, or before making up their minds to purchase the software. As part of its new series –  Express Analytics Leadership Forum  – we invited Manoj Gupta, a well-known digital marketer and author of a book on the  customer data platform  to share his experience of working with a CDP. With 22 years of experience in Information Technology, Mr Gupta is a  digital veteran  and much sought-after industry speaker. He has been a solutions architect, principal architect solution director, and has also led end-to-end large digital transformation projects as chief architect. Mr Gupta is currently the Solutions Director and Chief Architect, Digital Se...
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Customer Acquisition vs Customer Retention: Which One is More Important?

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  Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. Moreover, many companies spend more time and resources acquiring customers and are unaware of the retention part.  Retention  provides a better ROI for certain businesses and is profitable. What marketing features should companies focus on? Let’s discuss them in detail. Table of Contents What does customer acquisition mean? Customer acquisition is how you promote your business,  and design conversion  experiences  to compel prospective customers to purchase a product/service or download an application. This process can involve many ways that the prospective customer passes from being completely unaware of your product to choosing y...
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